Make your neighbors your loyal customers with local SEO
Local SEO is the process of optimizing your website to ensure you rank high in search results related to your local area.
Around 75% of Google’s users will never click beyond the first page of search results, which means that if your website doesn’t rank within the top listings, your business is missing out on some important traffic. Local SEO focuses on maximizing your website’s ranking for searches which focus on your geographical area.
Google, Yahoo, Bing and other search engines are focusing on local search to improve the quality of search for their users. Research from Google indicates that users who search using localized terms are more likely to physically visit a store or make a purchase within one day. This proves that people are using search engines to seek out and make use of their local businesses. By implementing local SEO, you can ensure your business is tapping into the local market and keeping up with local and nationwide competition.
Mobile internet use is also on the rise, and it is intertwined with local searches. In an era in which most of us have our smartphones to hand, it’s easier than ever to turn to the web when we’re out and about to seek out local businesses. Since smartphones can utilize our current location to deliver more accurate local search results, it’s more important that ever for businesses to ensure that their online presence is optimized for location-based search queries.
Who Needs Local SEO?
Both local and nationwide businesses should have a local SEO strategy, but it is particularly important for businesses which are based out of one geographical area. This includes restaurants, cafes, bars and clubs, hair and beauty clinics, spas and medical or cosmetic practices, construction firms, plumbers, electricians and other tradespeople which operate within specific geographical areas, and retail stores and malls who want to expand their reach beyond simple passing trade.
Local SEO can be compared to having an advert in your local newspaper, only it is accessible to a far wider demographic of customers who are all looking for a business just like yours.
Why Outsource Local SEO?
SEO is a complex and constantly evolving science, with the likes of search giant Google persistently adapting algorithms and adjusting the benchmark for local SEO success. Anyone can learn the basics of SEO, but it takes a huge amount of time and expertise to perfect the art of SEO, implement a successful Local Search Engine Optimization strategy, and consistently adapt and evolve along with the search engines.
By outsourcing your SEO to us, you can put your website in the trustworthy hands of our SEO experts and enjoy peace of mind that your online content is being professionally optimized for local search. That gives you more time to focus on doing what you do best – growing your business, and delivering unbeatable service to your local customers.
Get in touch today to discover how local SEO could change your business.